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Beauty

06th Dec 2019

Deciem have officially opened their first Irish skincare boutique in Dublin’s Brown Thomas

Keeley Ryan

Deciem have officially opened their first Irish skincare boutique – and just in time for Christmas, too.

The skincare company have opened the boutique in the Beauty Hall at Brown Thomas in Dublin.

Also known as The Abnormal Beauty Company, Deciem is the mothership brand famed for democratising and disrupting the beauty industry and celebrated for stripping back unnecessary packaging and removing notions and barriers surrounding ingredients. 

Their multi-award-winning brand The Ordinary paved the way, but now the company are bringing two brands to the capital. 

The new Deciem destination will host skincare and makeup ranges alongside gift sets by The Ordinary, in addition to skincare from NIOD and will exclusively house Hylamide.

The Ordinary offers skincare and skincare-led foundations based on tried-and-tested chemical compounds in simple, no-fuss packaging. Science and skincare fans who understand chemical ingredients can adopt powerful products at highly-affordable prices.

Hylamide also offers a colourful science-led approach to everyday skincare but presents user-friendly collections for customers wishing to match their skincare routines to their lifestyles.

NIOD is more scientific and focuses on long-term results made with next-generation technology pushing the limits of science in skincare in everyday luxe packaging.

  • Hylamide, NIOD and The Ordinary are available at Brown Thomas and BrownThomas.com