Kim Kardashian says she didn't edit her waist in new Skims advert 3 months ago

Kim Kardashian says she didn't edit her waist in new Skims advert

A clip of the ad has gone viral on TikTok.

Kim Kardashian has said that she didn't edit or retouch her waist in a new advert for Skims following a viral video that showed her finger distort as it ran over the area.

The reality star and beauty brand mogul is no stranger to the trials and temptations of photoshop, nor are the rest of the Kardashian clan, so it truly came as little surprise to see that the latest advert for her Skims collection had most likely been edited before going to air.

The clip in question, which has since gone viral on TikTok, shows Kim dragging her hand across her waist before her finger appears to bend unnaturally.

@alexkelly2014Who approved of this editing???#kardashian #photoshopfail #kim #skims #editingfail #kimk #kimkardashian #onceyouseeityoucantunseeit♬ original sound - Alex Kelly


The new collection, Skims Fits Everybody, is intended to be an inclusive range featuring an array of sizes, which understandably let to much criticism when it became apparent that the advert had been edited to give Kim a seemingly smaller waist.

But according to Kim's team, the advert wasn't edited at all. A spokesperson for the brand told Page Six that a "glitch" had caused the star's finger to bend and that this version of the ad has since been removed.

skims controversy

Advertisement

“The Skims commercial that aired last week featuring the Fits Everybody collection did initially have an error as a result of the video losing its quality during the uploading process,” they said.

“Immediately after it was noticed by the team, the video was pulled, and the glitch-free version was uploaded and ran for the remainder of the time on air. We apologize for any inconvenience this has caused Kim and our customers.”

According the publication, Kim had specifically requested that her body not be edited or retouched in any way for this advert, given the inclusivity of the range. The 40-year-old had yet to comment on the controversy directly.

This comes after Kim spoke openly for the first time about her divorce from Kanye West. Speaking on a recent episode of Keeping Up With the Kardashians, the star said that she feels like "a failure."

"I just think he deserves someone who will support his every move and go follow him all over the place and move to Wyoming. I can’t do that," she said.

"He should have a wife that supports his every move and travels with him and does everything, and I can’t. I feel like a f–king failure. It’s my third f–king marriage. Yeah, I feel like a f–king loser. But I can’t even think about that. I want to be happy."