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Family dynamics

23rd Aug 2017

Disney’s latest campaign urges young girls to dream bigger

The campaign runs until October 11, 2017.

Denise Curtin

Disney are looking for you to get involved!

The initiative #DreamBigPrincess is challenging 19 female photographers to create a series of powerful imagery, capturing real women and girls doing what they love against the stereotypical norm. The aim of the initiative is to teach young girls to dream and aspire to be bigger than Disney princesses.

And now Disney wants your help. The company is looking for you to share your own images showcasing the females in your life who are killing it at what they do. Every image should be shared with the hashtag #DreamBigPrincess and in return, Disney are going to donate up to €8.5 million dollars to the UN’s Girl Up initiative for each like and share the photographs get.

The imagery is powerful, beautiful and showcases that young girls can be anything they desire.

 

 

And here is the video for the campaign. We love it #DreamBigPrincess.