Iconic M&S products made into toy collectable minis: M&S Launches 'Little Shop' 1 year ago

Iconic M&S products made into toy collectable minis: M&S Launches 'Little Shop'

These are so cute!

Everyone has an M&S Foodie favourite and now, they’re becoming collectable toys as M&S Food brings Little Shop to the nations’ families.

Little Shop comprises 25 iconic M&S products, made into adorable minis for customers and their families to collect, play with and keep, building their very own M&S Little Shops.

Yes the kids can now pretend to run their own M&S shop with these cute Little Shop toy collectables.

It’s super easy to take part in this collectable promotion whilst customers are on their weekly shop, with a mini available at the till for every €25 spent at M&S Food. Ensuring kids both big and small get a surprise every time they receive a Little Shop collectors pack, collectables are given out in concealed paper packets and must be opened to reveal the mini M&S icon inside.

Alongside the collectable, the pack includes a fun collector’s card with a joke and facts about the product.


Amongst the 25 strong Little Shop collection you’ll find some of our customer’s favourite foods, such as M&S Guacamole, Gastropub Triple Cooked Chips, Pink Lady Apples and many more.

We’ve also included some non-food items to collect, such as flowers, a cleaning sponge and an M&S Café cup (which I'm not going to lie, as a coffee addict I kind of want for myself).

Customers can also shop an exciting range of Little Shop mini accessories available in stores.

The range includes everything a Little Shopkeeper needs including a mini metal shopping basket and mini shopping trolley (€4 each), and a must-have collectors’ album (€4) to keep collectables safe.

We can also reveal that this year, there will also be a rare collectable Golden Colin the Caterpillar – with only 1000 in circulation!

The M&S Little Shop launch in Irish stores today.