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04th Dec 2018

A 7-year-old has made €22 million reviewing toys, so we’re quitting our jobs immediately

Rebecca O'Keeffe

toys

We’re impressed…

Do you ever look at your gorgeous kids and think “God now, they’d be brilliant on camera!”?

Well, if you have, you may be sitting on an adorable little gold mine.

Take seven-year-old Ryan of Ryan Toysreview, who has made a casual $22 MILLION in the last 12 months, reviewing toys.

Basically, it all started in 2015, when Ryan’s parents decided to create a YouTube channel for the youngster.

Since then, Ryan has become one of the most popular influencers online, with 17.3 million followers and a total of nearly 26 billion views.


All thanks to playing with toys. How amazing?

Obviously this is pretty cool for young Ryan, who gets to play with amazing toys all day.

But it is also pretty cool for future Ryan, who has amassed an absolute fortune!

According to Forbes, he was this year’s highest-paid YouTube star, earning $22 million in the 12 months from June 2017 – June 2018.

Not bad!


“I’m entertaining and I’m funny,” Ryan recently said in an NBC interview, in an attempt to explain why his videos are so popular.

What is it about these videos that is so popular?

Chas Lacaillade, the founder and CEO of Bottle Rocket Management, says:

“Unboxing videos provide the proxy for actually experiencing the joy of receiving and opening something you really desire; this is especially true for items that are out of reach or unattainable.”

“The next best thing to owning one is experiencing it virtually, seeing someone else play with it.”

This kid is pretty incredible!