We’ve never spotted this.
ASOS is always handy for a browse and never more so than if you’re trying to dress your bump.
From casual tees to occasion wear, it’s one of the few regular high street stores that carries styles from its standard collections over into its clothing for mums-to-be.
Even Beyoncé has been spotted in ASOS Maternity gear, so you know it’s good stuff.
https://www.instagram.com/p/BTrg0rEg9gY/
But there’s something we had never picked up on about the images on site.
The retailer doesn’t use pregnant models, instead putting fake bumps on women who aren’t expecting.
Blogger Lousie Pentland noticed the lack of real bumps in ASOS’s images and got in touch with the brand on Twitter to find out why.
Dear @ASOS, why do you use models with weird fake bumps instead of pregnant models? I'm sure some are pregnant but a lot are fake :(
— Louise (@LouisePentland) September 2, 2017
To be fair, ASOS quickly responded to Louise’s query with an explanation.
Modelling is tough work and the retailer doesn’t want to put pregnant women under strain.
Model welfare is important to us,we don’t want pregnant models on their feet all day so we use a prosthetic maternity bump
— ASOS (@ASOS) September 2, 2017
Thank you for explaining this- that makes sense. x
— Louise (@LouisePentland) September 2, 2017
While Louise was satisfied with this reasoning, others online weren’t necessarily impressed.
But plenty of pregnant women are on their feet all day -sounds like a bit of a bulls**t answer to me ?
— Laura Radford (@Lauraradford83) September 2, 2017
Do you not have seats they can rest on inbetween?
— Sarah Jones (@SarahEJones92) September 2, 2017
What do you think of ASOS’s policy? Join the conversation in the Facebook comments or on Twitter.
