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25th May 2016

H&M Just Revealed Their Next Designer Collaboration And It Is Pretty Amazing

Trine Jensen-Burke

For somebody who stood in line, elbows sharpened, outside the H&M flagship store in Oslo when the H&M Balmain collection dropped (and the Isabel Marant one before that!), let’s just say this morning’s news had my fashion-loving heart beating oh-so fast.

Because (drum roll, please!), this morning H&M announced that its next designer collaboration will be with Kenzo. The collaboration is slated to launch in store on November 3 this year.

“We can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion,” said Ann-Sofie Johansson, creative advisor at H&M, in an official statement, as she revealed the collaboration will entail menswear, womenswear and a selection of accessories.

The excitement! I mean; I have barely recovered from #HMBalmaination!

Humberto Leon and Carol Lim at Kenzo are now following in the footsteps of some of the fashion industry ‘s most prestigious fashion houses, including Alexander Wang, Matthew Williamson, Marni, Isabel Marant, Karl Lagerfeld and, of course, Balmain.

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“With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” said Lim and Leon, who revealed they were very excited when asked by H&M to design a collection.

Will YOU be lining up to buy the Kenzo + H&M collection?! We’ll fight you for a spot in the line!