H&M’s new sustainable kids collab with Dieter Braun is so cute! 1 year ago

H&M’s new sustainable kids collab with Dieter Braun is so cute!

H&M's latest collab is making us even more excited for summer!

The latest H&M Kids print collaboration features illustrator Dieter Braun’s digitally rendered animal illustrations and palm prints and it's so cute, we wish they made it in grown up sizes.

The capsule collection has been created with sustainably sourced materials and includes Braun’s exotic birds, tigers and giant palms prints.

Organic cotton, recycled cotton, recycled polyester and eco-responsible viscose are some of the ethical fabrics featured in the sweet selection, which is available from today on hm.com.


Speaking about the collab, the Hamburg-based illustrator says: "I have travelled a lot to Africa and Australia to observe wildlife in its natural habitat, which is where the inspiration for my illustrations comes from. For the H&M collaboration, I wanted to bring the bright colours of a jungle paradise to life and show children the fascinating world of hummingbirds, jaguars, tigers and more."

“They’re  part of an important journey on the path of sustainable kidswear. The future belongs to kids and H&M wants to do what we can to make it a better one by only using sustainably sourced materials, including newer technologies such as eco-responsible viscose,” says Sofia Löfstedt, Head of Kidswear Design at H&M.

This is making us even more exciting for summer staycationing.