Nespresso launches millennial pink summer collection with influencer Chiara Ferragni
Thank goodness my birthday is coming up.
For a coffee addict like myself, few things get me more excited than whenever Nespresso announce a new launch.
Except, you know, when they announce a limited-edition launch with IT girl Chiara Ferragni – in her trademark millennial pink favourite colour and quirky designs.
The Nespresso x Chiara Ferragni collaboration will see the world-renowned Italian influencer and entrepreneur transform some of the most loved Nespresso machines and accessories with her iconic style, so fans can look forward to her use of bold colours and vibrant design.
"With her infectious playfulness and family values, the digital entrepreneur is the ideal personification of summer with Nespresso," the press release explains.
"Attention to detail, disruptive ideas and active support for female empowerment are key components of the Nespresso brand, and are all brought together in this collaboration."
And being an avid follower of Ferragni on social media, I couldn't agree more.
Speaking of her collaboration with Nespresso, Chiara Ferragni, said:
“As an Italian, I am a big coffee drinker and have been a fan of Nespresso for a very long time. Nespresso really represents a contemporary way of living with its practical and smart approach to high-quality coffee. This is why I am so thrilled to work on this collection, filled with fun and luxurious designs. When I first met the brand, they introduced me to a lot of initiatives regarding sustainability and recycling, that I deeply want to be a part of and contribute to in a near future.”
Anna Lundstrom, Chief Brand Officer at Nespresso, said:
“We are delighted to announce this collaboration. Chiara Ferragni is a trailblazing global entrepreneur and has led the way in setting trends across fashion, lifestyle and digital engagement. As one of our most extensive brand collaborations to date, this exciting project showcases a fresh approach for Nespresso while supporting our creative vision. We are really excited to share Chiara Ferragni’s take on the Nespresso brand and cannot wait to finally bring the project to life to our communities.”
As for what we can expect when the collection launches:
The branded limited edition Nespresso x Chiara Ferragni Vertuo Next machine will be available in a beautiful pastel pink colour, with Chiara's iconic logo emblazoned on its side. The intuitive one-touch machine can prepare a range of different coffee sizes, for every taste or moment with friends and family this summer.
Compact and chic, the Nespresso x Chiara Ferragni Essenza Mini opens up a whole world of high-quality espresso-based coffees. Selected for the Nespresso x Chiara Ferragni collection to celebrate her love of the Ispirazione Roma coffee, the Essenza Mini has been updated with a vibrant coloured pattern showcasing the two brands distinctive visual signature.
Adding a pop of pink to your kitchen counters, the limited-edition Nespresso x Chiara Ferragni Aeroccino 3 offers a quick and sleek way to prepare hot or cold milk froth. Perfectly matching the Essenza Mini, this accessory can elevate espressos into a luxurious milky coffee, or add the perfect froth to cappuccinos.
I am also obsessed with the Nespresso x Chiara Ferragni Coffee Mug, embellished with Nespresso’s monograms in Chiara’s favourite pop colours, and the Nespresso x Chiara Ferragni Nomad Travel Mug, perfect for sipping my coffee on the go when out and about on staycations this summer.
Summer drinks with a twist
Exclusively for Nespresso, Chiara Ferragni has imagined her own signature iced coffee recipe, combining her favourite iced espresso with a rich coconut flavour for a tropical summer twist. To re-create this recipe at home, coffee lovers and fans of Chiara Ferragni can even add a touch of cotton candy to make the recipe bold and sweet, just like her. For the full recipe, fans can visit http://www.nespresso.com/chiara-ferragni.
The limited-edition Nespresso x Chiara Ferragni summer collection will be available on www.nespresso.com and in selected boutiques as of May 28.