The Simone Rocha x H&M collection is available online from today – but you better hurry

Trine Jensen-Burke

“A tribute to Ireland, Hong Kong, texture, shape, tactility, history, family, intimacy and joy.”

Today, the brand new Simone Rocha x H&M collection launches, is the collection is an amalgamation of a decade of design – a cross-pollination of Rocha’s sensibilities and signatures.

“I hope that the items in this collection will be worn and treasured for years to come,” Rocha said about the collection.

“They were all informed by ideas and inspirations that have shaped me and my brand over the last 10 years, and I am so excited to see them worn out-and-about and interpreted and styled in new ways.”

The collection consists of tulle dresses in pinks, tartan and classic black. There is a special fil coupe floral dress, with full puff sleeves, and day dresses in organic cotton with Broderie Anglaise detailing. For outerwear, there are classic trenches, and, as is signature in Rocha’s collection, a special pink coat, here in sparkling tweed.

Apron tops and dresses in tulle can be layered over other items; from slim dresses, to check trousers and short cloque dresses. There are cosy bubble knits, and wool cardigans with pearl decorations around the neck. Everywhere, there are classic Rocha elements; special tinsel, sparkling embellishments, floral motifs, frills and spherical cut-outs and full skirts blooming from neat waists.

“Simone has such a unique and special aesthetic,” says H&M’s Head of Design, Ann-Sofie Johansson.

“Season on season, she defines her identity. This feels like the perfect collection for this moment; a dynamic proposition from a female designer with such a clear sense of who she is, and what she wants to say. It is a joyful collection, that will hopefully enliven spirits and inspire.”