'Not alone' How one ad is addressing the isolation of infertility
The new advert has struck a chord with women struggling with fertility.
American Greetings have used an advert for greeting cards to highlight the struggle many women experience when trying to conceive.
The ad titled Not Alone, follows one couple’s emotional journey through infertility and shows how a kind gesture can mean the world to someone struggling.
“A card is just a card,” reads the caption at the end of the ad. “But in the right moment, it can mean everything.”
The video already has over 25,000 views on YouTube alone and has been praised in the comment section by mums who have gone through similar struggles.
"This was my reality," reads one comment. "You captured it beautifully, educating those who have not experienced it."