No7 LINE CORRECTING Booster Serum hits shelves today and it’s the most promising anti-wrinkle treatment yet

Brought to you by No7.

They’ve done it yet again ladies.

For as long as we’ve been applying makeup and beautifying our skin, No7 has always had a place on our dressing table, being a key leader in the cosmetics industry. They’re all about creating affordable products, that fit easily into our beauty regime, while the product ACTUALLY does as it claims. No7 Laboratories represents just how committed No7 is to investing in ground-breaking development and research by focusing on the needs of its millions of customers each day. At No7 Laboratories, they've managed to create the ultimate anti-wrinkle serum, one that's clinically proven to reduce the appearance of lines and wrinkles on our skin by up to 5 years. Thanks to a certain magical ingredient (Matrixyl 3000 Plus) our skin is helped recover from the ageing process. The No7 LINE CORRECTING Booster Serum already has a giant waiting list in the UK thanks to much of the hype surrounding the new product. No doubt, it will be a massive sell-out here too. That's why No7 Laboratories have set aside the dream serum (worth €49) for 5 of our lucky readers. So mamas, if you’d like to be one of these lucky winners, nabbing the stunning and effective prize, that's the perfect addition to your beauty regime now, simply answer the question below. But first, what’s all the fuss actually about? Well No7 LINE CORRECTING Booster Serum aims to target our trouble areas – think crow’s feet, the lip area and that brow line we’d love to keep looking happy. Dr Mike Bell, Skincare Scientific Advisor for No7 said; "Staving off the signs of aging is something that can maintain your perceived beauty for longer. But with nearly half of younger women in our research saying that they were considering invasive treatments to stave off signs of ageing, they need to be careful that they don’t strip away all of the expressiveness that makes us beautiful." So many women are choosing to go for Botox or filler, the problem is that these treatments can cause us to lose our unique and naturally beautiful features. This is where the No7 Laboratories LINE CORRECTING Booster Serum comes in. During the consumer trials for the product, 81 women who were considering Botox used the product for a total of eight weeks. After this time, 77 percent said the Boosting Serum showed better results than they ever believed was possible from a skincare product, while 73 percent claimed they would be less likely to opt for Botox in the future, now that they had found this little beauty. Little and handy it is too. The serum comes in a pen-like bottle, perfect for targeting individual problem areas, while being an easy fit for any cosmetics bag. It’s not about lathering all over our face, but rather letting it work on the sole areas which we want to nourish the most. Even those who had opted for Botox in the past, said that after using the new product for two months, they would delay their next Botox treatment. It’s not about banishing lines that give our face it’s character. However, the serum aims to reduce the appearance of our wrinkles, keeping our skin youthful and radiant for longer, without it developing deep, obvious age lines. If a product is so effective, AND so reasonably priced, surely it's a winner. So mamas, if you’d like to be one of the lucky winners who nab the stunning (and effective) addition to your beauty regime, simply answer the question below. Brought to you by No7.