A tried and tested formula.
The beauty industry has reached dizzying heights of success in recent years and we’re now at a point where there is a huge amount of choice.
While this is amazing, it can be difficult to make an informed decision about savvy skincare and makeup must-haves when you don’t even know where to start.
That’s why research is key and there are some products that have gained a stellar reputation through word of mouth and the sheer amount of units they sell.
Case in point, Kiehl’s Powerful-Strength Line-Reducing Concentrate with one bottle of this formula sold every minute globally, five million to date.
The facial serum has been revamped recently to include more Vitamin C and of course, the wonder ingredient that’s the skincare hero of the hour, Hyaluronic Acid.
Speaking about the new formula, Dr Geoff Genesky, Scientific Director at Kiehl’s said that it now works “faster and better” but this required extensive work from the team.
89 distinct formula variations were trialled over 10 months of dedicated work and thanks to the added HA, it now gives skin an instant radiance boost as well as acting as an anti-ageing serum.
It’s priced at €56, launches next month and the new formula is already being talked about in the beauty world.
