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15th Sep 2021

As demand for food support increases Kellogg funds breakfast clubs across Ireland

Melissa Carton

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An incredible initiative that helps hundreds of children.

Kellogg has partnered with the Community Foundation for Ireland to provide much-needed funding to school breakfast clubs across Ireland.

This year, 27 Irish schools will receive a donation from Kellogg, building on the €350,000 the company has donated to Irish breakfast clubs since 2013.

Kellogg’s announcement comes as more and more schools struggle to find the budget to fund this service for their pupils.

Schools provide a social environment where children can access and enjoy food without financial constraints. Breakfast clubs help with everything from attendance and attainment to alleviating hunger.

Children come in and have their breakfast, then they have time to play, do homework or take part in activities.

A report published by The Children’s Right’s Alliance1 earlier this year shows that those at risk of food poverty in Ireland is rising and there is an increased reliance on charitable support for food costs since the onset of the global pandemic.

Margaret Hughes, Principal, Our Lady Immaculate Junior School Darndale commented on the impact of Kellogg’s funding:

“We are so grateful to receive this generous donation. Our breakfast club is something our students look forward to daily and with this funding, we can provide them with a better start to their day that is about more than just the food – our pupils have time before school to play with their friends or take part in activities such as drawing or colouring and this puts them in the right frame of mind for learning.
“These resources will help us to continue to provide our breakfast club services for our children and their families thanks to the support from Kellogg’s.”

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Speaking on the new initiative Sarah Ferguson, General Manager, Kellogg Ireland said:

“We’re proud to be entering into our ninth year supporting schools across Ireland. We believe all children should have the opportunity to start the day with a good breakfast, and we know that equipment and resources are just as important to breakfast clubs as the food itself so it’s rewarding to hear how schools are using our funding. We are committed to supporting these services over the long term because of the positive impact they have on pupils.”

My child’s school has a breakfast club and it is a great support to families who may be struggling due to pandemic pay cuts or other circumstances.

I’m delighted to see that even more children across the country will be able to avail of this fantastic support.