‘Book Or Toy’ option now available with all McDonald’s Happy Meals

A great idea.

McDonald’s Ireland has announced that customers will have the option to receive a book or a toy with all Happy Meal purchases from today. Over the past eight years, McDonald’s has provided thousands of books to children across Ireland through its Happy Meal book promotions. But now McDonald’s wants to make Happy Meal books a permanent option for children to enjoy. From today, parents will be able to choose a book or a toy every time they purchase a Happy Meal for their child. Two new books will be available, Scooby-Doo and the Haunted Castle; Scooby-Doo and the Werewolf and book choices will rotate alongside the toy promotion. Speaking on the new promotion,Michelle Graham-Clare, Vice President Food and Marketing at McDonald’s UK and Ireland said;

"We have been committed to getting books in children’s hands for nearly a decade and are proud to have distributed thousands of books to children across Ireland. The Book or Toy initiative is another example of providing our Happy Meal families with even greater choice – and what a choice to have! A brilliant story from some fantastic authors or a fun toy featuring some of their favourite film and TV characters."

McDonald’s is firmly committed to encouraging and inspiring young children to read and is also announcing today it will donate 2,000 free children’s books to the St. Vincent de Paul (SVP). The books, featuring authors such as Roald Dahl will be distributed to children across the country and support the charity’s WordPower programme.