Kelloggs’s have launched the first breakfast cereal created by kids for kids

Kellogg’s has launched a brand-new cereal created by kids for kids - and yes, it has fruit and veg.

W.K Kellogg by Kids is the first children’s cereal to include fruit and vegetables and comes in two tasty flavour variants that the whole family will love: Strawberry, Apple and Carrot and Blueberry, Apple and Beetroot. It is vegan, contains no added sugar and has no artificial colours, sweeteners or flavours, continuing Kellogg’s ongoing commitment to providing families with better choices in the morning. Food developers chose to collaborate with kids and consult ‘fussy eating’ expert Ciara Atwell to create a tasty but nutritionally balanced option for the first meal of the day. Adding to the excitement, the cereal contains delicious stars, hoops and balls each flavoured with a different fruit or veg. “We wanted to hear straight from those who would be eating the cereal and our kid’s panel of experts knew exactly what they wanted when it came to creating this brand new breakfast cereal. It’s fun and delicious - everything you’d expect kids to love but the best part is that the whole family can enjoy it together," Kellogg’s Market Head of Ireland, Ruth Hughes said. “Parent’s often can’t find nutritious breakfast options that their children can actually enjoy eating, so Kellogg’s involving kids in the creation of this cereal is a great idea and helps to introduce a balanced cereal for children and the whole family. As kids are becoming more experimental with their eating, the combination of flavours and shapes will keep things fun and exciting in the morning," Ciara Atwell, founder of My Fussy Eater, added.

• W.K Kellogg by Kids is available in leading retailers nationwide for RRP €3.49.