8 gorgeous pieces from H&M's brand new 'timelessly stylish' collection - HerFamily

And it all costs less than €40.

While many might disregard H&M as being simply a shop for basics, we beg to differ. Over the years, they’ve launched some of the most impressive and budget-friendly ranges on the high street and seem to release plenty of hero items, season after season. And with their latest range dropping in stores and online today, we’ve been having a goo to see if anything would catch our eye. Well, in reality, lots did. Yes, the new William Morris & Co. range in H&M is all about timeless style using gorgeous prints.

“Nature, style and timelessness are combined in our collaboration the iconic British wallpaper and fabrics brand,” reads the description of the range on site. “Lose yourself in a world of exquisite original patterns and modern tributes to the work of William Morris, one of the nineteenth century’s most celebrated designers.”

And we have certainly lost the run of ourselves in the shopping list we’ve curated from the range. Here are the eight pieces that stand out the most.