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25th April 2021
07:35pm BST

Kérastase Genesis is a new range of products designed to help combat dual causes of hair-fall in women and is really a product women have been waiting for for a long time. There are so many products out there to treat hair loss in men, but so few that are specifically aimed at women, with both textures and fragrances that are appealing to us.
According to Kérastase, there are two main reasons why women experience hair fall, either because strands are lost from the root as part of the hair's growth cycle, or because the hair is weakened from external factors (styling, pollution etc.) and breaks in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.
No matter the type of hair fall you have, the new Genesis range can help and will contribute to stronger, thicker hair with more resilience to both types of hair fall.
I have tested the products lately, and my winter-dry hair, which always, without fail, is prone to breakage and fall out this time a year, now feels nourished, softer and I genuinely saw a lot fewer hairs on my brush and on my clothing over the past week, after having used the Kérastase Genesis products. The mask is such a treat – and is now my new favourite Sunday night tradition. The super-rich formula intensely nourishes, detangles and is enriched with the combination of Edelweiss Native Cells and Ginger Root, which are known to help strengthen the fibres of the hair to avoid breaking.
There is also a brand new and really groundbreaking serum in the range, the Fortifant Anti-Chute, which is designed to act as a shot to apply during peaks of hair fall. The jelly-like formula will then re-anchor the hair follicle into the scalp while providing optimal environment for future growth. The formula also soothes and decreases itchiness by reinforcing the natural protective barrier of the scalp.
