The first womenswear collection of 2016 is about to drop at Penneys, inspired by the natural, lived-in confidence of 70s West Coast American youth.
There are plenty of saturated primary colours, all toned down with grey marl, while vintage style, crew neck tees emblazoned with cheeky slogans bring us back to a happy-go-lucky time.
The free-spirited 70’s mood continues throughout and denim is in abundance, as are gigantic statement sunnies (ideal for hiding eye-bags and hangovers) and oversized gold hoop earrings.
Here’s a quick guide to the collections:
Laundered and Humble is all about pared back style. Dress €20, Hat €5
Denim in all shades, tan leatherette espadrilles and denim bucket hats hint at lazy lounging yacht-filled days. Dress €15, Sandals €13, Penneys
The chevron mini, stripe shirt dress and pinstripe pinafores are all boundary pushing, standout pieces for the trend.
Sheer Romance is a breezy bohemian daywear range with a gentle, whimsical feel. Expect pretty peasant blouses and cascading ditsy print maxis dresses. Dress €21, Bag €10, Sandals €11, Penneys
‘Road to Morocco’ takes influence from an eclectic, ethnic girl with a nomadic festival spirit. Texture dictates, with tassels, fringing and embroidered pocket detailing on jacquard jackets enhancing the embellished vibe. S’less Jacket €23, Shorts €17, Bag €24, Penneys
Looks like it might finally be time to start thinking about wearing something other than this onesie.
