It's like a well-kept secret.

The H&M Baby Exclusive Collection, that is – which is not available in any store, but only online – and that, if we must say so, looks far more expensive and exclusive than it is. Designed for babies and children aged four months to four years, the Baby Exclusive is H&M's unique collection for young children, beautiful and soft garments in quality fabrics and play-friendly fits. Just look – how perfect are not these for the winter months ahead?