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20th October 2020
07:48am BST
Byredo candles usually run anywhere from €40 to €70, but with his new Ikea collab, the brand's founder Ben Gorham is bringing down those prices significantly. The new limited collection is called OSYNLIG, and it features 19 candles with 13 different scents.
The collection is inspired by how scent often trigger strong memories for us, affecting both our moods and emotions, and Ikea and Byredo set out to explore the power of scents to create invisible design and improve life at home.
OSYNLIG, Swedish for ‘invisible’, is a collection of scented candles that were created to evoke a wide range of emotions – from nostalgia for the things you’ve done, to dreams of the things you might do – and, above all, heighten the experience of being at home.
To make the collection as inclusive as possible, the collection comprises of 13 scents divided into three bases – floral, woody and fresh. With such a wide selection, there is a scent for everyone. One can fall in love with one of the scents from the collection or experiment by blending them together to create a fragrance of their own.
With this collection, IKEA wants to democratise scent, making it an affordable luxury at an accessible price. OSYNLIG brings high-end scent-making within the reach of the many people, and the concept of invisible design to a wider audience than ever.
“Smell is a very relevant part of the home, and it creates a sense of comfort and security. “We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong”, Ben Gorham says.
“Invisible design is that layer on top of functionality that completes the home; intangible elements such as lighting, mood and atmosphere that enable you to have a really emotive, interesting environment,” says James Futcher, Creative Leader at IKEA for OSYNLIG.
“It’s this idea that made me think differently about my own home and the opportunity we had in developing OSYNLIG – it was never about making scented candles as much as it was about encouraging the many people to tap into memories and other abstract factors, as they construct their own homes”.
The OSYNLIG collection will be available to purchase exclusively in IKEA stores from 1st November 2020 with prices starting from €6. For more information on the range please visit here.
