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23rd May 2019

Irish bloggers are living for this €28 H&M holiday dress and it’s finally in stock

How cute?

Denise Curtin

conscious bits

Holidays are coming.

If you’re planning to head away soon and still on the hunt for some summer bits, let me cast your eye over to some of H&M’s new CONSCIOUS range. In a bid to become more eco-friendly and sustainable, H&M is too hoping to lessen its impact on the environment by making clothing from recycled fabrics.

This news is music to our ears as we discuss how you too can become a conscious queen and more street smart about where your clothing comes from over here.

But this new range isn’t just smart thinking it’s also stunning looking and we’ve already spotted it numerous times on some of Ireland’s top fashion bloggers since launching.

One dress, in particular, that seems to keep cropping up, is this €27.99 pleated one which features a Greek goddess vibe and a super flattering shape.

This dress would be a perfect one for a beach holiday or for when you’re roaming around the streets doing all the touristy bits.

We love how Louise styled hers with some sandals and sunglasses, an easy dress to wear that doesn’t require much styling.


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A post shared by Louise Cooney (@louisecooney_) on

Equally, if you want to jazz it up for the night or for some sundowners, take note of how Lauren styled her dress by simply adding some gold jewels and a cute little anklet, again, letting the dress do all the talking.


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A post shared by Lauren Arthurs ( on

You can shop H&M’s full concious range online here.

During May, Her will be doing some more #ConsciousBits.

Over the month, we’ll be learning how to re-use more than we buy, examining the sheer amount of waste the planet produces, and considering the many, many benefits of sustainable fashion choices. 

We’ll also be chatting to some people who have made sustainability a priority, while setting ourselves a few environmentally conscious challenges along the way. 

Change is daunting and we’re not perfect, but we can always try to do our bit. Our conscious bit. 

You can follow the rest of the #ConsciousBits series here or follow our Instagram account for more related content. 

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