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17th Jan 2018

Move over Penneys! A brand new clothing chain is coming to Ireland


Denise Curtin

A new affordable clothes store is on the horizon!

Dealz Ireland has announced that their sister clothing company Pep&Co is coming to Ireland.

The brand which is already massive throughout the UK, will launch it’s first 10 outlets here in February according to The Irish Times.

A post shared by PEP&CO (@pepandco) on

The clothing stores will be located within the already existing Dealz stores, with the first Pep&Co scheduled to arrive in Dealz flagship store in Blanchardstown.

The company then hope to implement 20 more outlets before the end of the summer bringing the total to 30 new clothing stores and over 120 new jobs.

A post shared by PEP&CO (@pepandco) on

Dealz has it’s eyes on targeting Penneys in both price and quality by becoming a strong competitor to the popular chain store.

Pep&Co will sell a full range of clothing for men, women and children, and will feature men’s jumpers from prices as low as €7.50 as well as kids clothing from as low as €1. Insane.

A post shared by PEP&CO (@pepandco) on

Dundrum, Kilkenny, Naas and Castlebar will be among the first to receive the new brand, followed then by Cork, Galway and Killarney before the summer is out.

The clothing will also be keeping up with everyday fashion changes and providing varying seasonal and contemporary trends.

We look forward to it (and the prices too).