Pippa O-Connor opens a POCO by Pippa pop-up store in Dundrum today

Race you there!

Pippa O'Connor's pop up store, POCO by Pippa, opened last night. People were invited in for the first look at the space on the ground floor of Dundrum Town Centre. She was joined by her husband Brian to celebrate the official launch. It's now open for a six-week run, offering four different styles of jeans, as well as a maternity style. The shop looks stunning, with Pippa opting for a simple and clean look. We're happy to see they've left a lot of room for the changing rooms so shopping there should be a breeze. Speaking about the design of the pop up shop Pippa said:

"We wanted to create a space that is minimalist and clean.  We took inspirations from all the current trends especially gold and marble to create an urban look and feel and complement existing brick work from our shoots. We wanted social media friendly space which is up lifting for shoppers."