You will not recognise Holly Willoughby dressed as zombie Wonder Woman

Heidi Klum's reign as queen of all Halloween costumes is now under severe threat.

Her rival? A certain Holly Willoughby.

A post shared by Holly Willoughby (@hollywilloughby) on Oct 11, 2017 at 10:00am PDT

Yup, the 36-year-old TV presenter dressed up as a spooky, ghoulish Wonder Woman - sharing a selection of snaps of her Instagram page. And WOW does she look utterly unrecognisable.

A post shared by Holly Willoughby (@hollywilloughby) on Oct 11, 2017 at 10:12am PDT

The mum-of-three was taking part in ITV2's Celebrity Juice alongside Frankie and Wayne Bridge, as well as Rylan Clark and Fearne Cotton. Frankie was dressed as an old man; Frankie as Cat Woman; Rylan had on a black wig, and Fearne was Cruella De Vil.

A post shared by Holly Willoughby (@hollywilloughby) on Oct 11, 2017 at 10:07am PDT

Holly's incredible makeup was created by Patsy O'Neill - whom the This Morning host uses regularly (although usually for less dramatic looks!).

A post shared by Holly Willoughby (@hollywilloughby) on Oct 11, 2017 at 10:10am PDT

Earlier this week, Holly rocked a stunning jacquard floral coat that got a lot of attention. A statement piece, it also comes with a statement price... €519 to be exact. The TV presenter had paired the coat with tailored black trousers, a neutral blouse and her trusty Gianvitto Rossi nude heels.