"His image is squeaky clean."
If you've been following this year's
Strictly Come Dancing, you can't have missed the sizzling chemistry between Youtuber Joe Sugg and his professional partner Dianne Buswell.
Joe and Dianne set tongues wagging from the start with their on-screen presence and the craic they appear to have on social media but have refused to confirm or deny rumours of a romance.
Dianne split from her boyfriend Anthony Quinlan earlier in the series, fuelling speculation that something is going on between herself and the vlogger.
Now a friend of Joe's has said that he's unlikely to ever admit to a relationship with Dianne - or anyone else - because of his career.
"Joe has always been fiercely private about his love life – frustrating many of his female fans, but keeping them hopeful that they are in with a chance with him,” a fellow YouTuber told
The Sun.
“It’s really worked. His image is squeaky clean and the girls love him.
"It also brings him a lot of attention whenever he’s linked to a girl and his timeline is filled with ‘are they or aren’t they dating?’ questions."
Continuing, the source said that while Youtubers share their lives, their public images are "very carefully honed."
"His is the playful single lad and it’s worked a treat. He’s gained millions of fans and millions in revenue.
"He’ll address every question except that one about his relationships."
