It does look very familiar.

A British author is claiming that John Lewis ripped off a character from his book to use in its Christmas advert this year. As we know, John Lewis released their 2017 Christmas advert last Friday. With the title Under The Bed, it featured a monster called Moz who lived under a child's bed and kept him awake with his snoring and farting. Author Chris Riddell has now come forward to accuse the retailer of copying his character and storyline from his book, Mr Underbed. Here is a picture of Moz the monster for comparison. Chris wrote his book in 1986, and shared a video of him comparing his 2009 edition of the book with the brand new advert.

John Lewis helps themselves to my picture book. https://t.co/mrVHmalTwh

— chris riddell (@chrisriddell50) November 16, 2017

Following on from this claim, lots of people are suggesting that everyone should buy a copy of Mr Underbed.

Here's an idea. Why not buy Mr Underbed by @chrisriddell50 to let @johnlewisretail exactly how we feel about their #Christmas ad? #MozTheMonster Here's a handy link to help: https://t.co/NzeQEn8PmD pic.twitter.com/y75FND5rrj

— Michelle C (@TheTrueMC) November 16, 2017