Coca-Cola is opening it’s first ever pop-up store in Ireland

This sounds brilliant.

Coca-Cola has announced that it will be opening a pop-up store, just in time for Christmas. It will open in Dublin City from Thursday, December 7th to Sunday, December 10th. Taking residence at 57 South William Street, the pop-up store will have exclusive merchandise for sale, a virtual reality experience, plus the folks at Coca-Cola have also said there will be an exciting meet and greet. It's going to open daily from 10am-8pm, according to The Sun. A spokesperson for the brand said:

"The pop-up, designed to give the public a full Coca-Cola Christmas experience in the run up to the holiday, boasts an eye-catching window display allowing passers-by to get a glimpse of the Coca-Cola Holiday Truck winding its way around a magical Christmas landscape. In store shoppers will be treated to exclusive merchandise, an exciting seasonal VR experience and some very special meet and greets.”

They're putting a massive emphasis on Christmas this year, with 9 Irish locations announced on the iconic Christmas Truck route. It will make its way from Cork starting on November 30th, to Limerick, then to Galway and across to Dublin. From there it will head north to Belfast, Derry and then back down to Dundalk and Drogheda before another Dublin stop on the tour. Finally, they will finish in Kilkenny on December 17th.