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24th May 2020

Crayola launches new ‘Colors of the World’ skin tone crayon set

Trine Jensen-Burke

Crayola

This is amazing.

Earlier this week, Crayola, the world’s most iconic crayon brand, launched a collection of 24 crayons that represent the wide diversity of skin tones around the world.

What this means, is that now, for the first time possibly, children across the world can draw themselves – or others – accurately.

The brand new Colours of the World pack will be available from July, and includes crayons that represent 40 global skin tones,

To make sure they got all the skin tones represented accurately, Crayola reached out to MAC Chief Chemist and Cover FX co-founder Victor Casale.

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The colours span from light to dark, and take in undertones too, such as Rose, Almond, and Golden, while gradients range from Extra Light to Deepest — giving the crayons names likes ‘light medium rose,’ ‘very light almond,’  ‘extra deep golden,’ ‘deep rose,’ and ‘deepest almond.’

Even more inclusive? The names of the colours and shades are printed in English, Spanish, and French.

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