Sixty per cent of girls say that the female emojis that are available are too limiting and not representative of them.
Always conducted a survey which found that young women believe that the symbols they put in their messages are restrictive and reinforce societal limitations.
The company then created a video, #LikeAGirl, to highlight the results and help encourage the empowerment of females.
https://www.youtube.com/watch?v=L3BjUvjOUMc
Video via YouTube/Always
The Always Confidence & Puberty Survey also found that 70 per cent of girls would like to see more progressive female emojis including professional and sports options.
And they’re not the only brand who want more realistic emoji options. Bodyform have launched six symbols to encourage a more open discussion about periods.
They include a sanitary pad, a picture to convey a bloated feeling and a hot water bottler for cramps.
We want to get period emojis on the emoji keyboard! Help us break the period taboo: https://t.co/BqpaCsrBcC #Femojis pic.twitter.com/sRvPyW85Vy
— Bodyform (@bodyform) March 3, 2016
Main image via YouTube/Always
