I'm A Celeb viewers have been left feeling uneasy after noticing a 'weird' detail with the show's portrayal of Maura Higgins.
The former Love Island star is already one of the show's favourite contestants, with many saying her appearance on I'm A Celeb has boosted their thoughts on her.
One wrote: “I’ve completely changed my opinion of her. Thought she was another Love Island bimbo.”
Another said, “Not normally a fan of these Love Island / reality stars who make their fame last 15 mins, but actually Maura seems like a normal TV personality who is enjoying her fame and I hope she goes far in this series & can land some roles in 2025 & beyond.”
However, as the show has gone on, some viewers have pointed out how the show's portrayal of Maura differs to the other contestants.
Taking to social media, one person wrote: "I'm A Celeb need to stop showing Maura in her bikini it’s so f*cking weird they’ve done it twice to her but not done it once to anyone else ????"
It comes after Tulisa spoke out against the 'cringy' shower scenes that have plagued the show through the years.
"If you overdo it, it just feels mad cringy to me. I don't feel like Myleene, years ago, had that in mind," she told The Mirror.
Oti Mabuse felt similarly: "I don't intend on being that gal in the papers. That's not me. I'm probably going to wear a full blown out costume with some trousers."
Podcaster GK Barry said that she had been told the show 'don’t really do that anymore', but had packed some bikinis instead.
One of the show's producers, Olly Nash, said: "It's funny, they have all asked about that this year, but most people just cover themselves up. And it's absolutely changed.
"I think the whole world has changed, hasn't it A lot over the years, and people are less likely to get in there and want to flaunt themselves."
