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26th March 2018
01:02pm BST

The foundation had the survey conducted in partnership with their Stop Targeting Kids campaign, which aims to protect children’s health through strict controls - particularly on digital marketing, which remains unregulated in spite of clear evidence of its powerful influence over children’s food choices.“Easter eggs are a traditional treat and nobody is saying children shouldn’t get them.
“The problem is overconsumption that is being driven by the pester power and temptation overload created by excessive marketing and clever promotions directed at children.”
“Children’s health is being unnecessarily compromised by companies whose sole objective is to get them to consume as much chocolate as possible.
“All this is happening in the midst of a child obesity crisis where children as young as eight are presenting with high blood pressure and young people are showing early signs of heart disease once only seen in middle-aged men.”
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