The Irish Cancer Society Wants You To Get Cancer In 2017 -This Powerful Campaign Explains Why 2 years ago

The Irish Cancer Society Wants You To Get Cancer In 2017 -This Powerful Campaign Explains Why

By 2020, 1 in 2 of us will be getting cancer in our lifetime.

The Irish Cancer Society has launched its powerful new campaign in a bid to halt this dramatic rise.

The visuals that accompany the series of ads have been specifically designed to grab attention with the hashtag Iwanttogetcancer

The video shows a number of people wishing they could get cancer  - meaning 'crush' it in all manner of ways.

A young man wishes he could get the illness so his friends don't get it. A female researcher says she wants to 'get' it as she examines slides in a lab, and an emotional older man declares he wants to 'get' cancer so he can "wring it's bloody neck".

The campaign tagline is: Join us to Get Cancer together in 2017.

What do you think of the advertising drive to encourage people to volunteer and donate? Too much or just enough?