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Irish mum launches clever new comfort product for kids and it’s 50% off this week
Published 11:57 3 Nov 2026 GMT
Add us as a preferred source on Google »Getting little ones settled isn't always straightforward, particularly when they're going through a phase of restless nights, changing routines or simply wanting something familiar to cuddle.
A new Irish-founded brand is hoping to make those everyday moments a little easier with a comfort product designed to grow alongside children.
Worm was founded by Irish mum and designer, Joanie Hughes. She came up with the idea during lockdown while pregnant and struggling with sleep.
After her toddler nicknamed her pregnancy pillow a 'worm', she decided to create a child-friendly version of her own.
The result is the Weighted Snuggle Worm, a full-body comfort product with a soft, elongated design and weighted construction using glass beads.
It's been designed with little details that parents will appreciate, including a removable, washable cover made from GOTS-certified organic cotton, oversized sensory tags for little hands, a pacifier loop and a pocket for a separate removable heatable insert.
The idea is to create a familiar comfort item that can become part of everyday family life, whether that's during quiet time, cuddles or winding down as part of an age-appropriate bedtime routine.
Worm is the first launch from the Irish brand, which hopes to develop more thoughtful products designed around rest and comfort for families.
The Weighted Snuggle Worm launches today, November 3rd, 2026.
