Kristen Bell just launched her own low-cost vegan baby products

Celebrity product ranges are ten a penny but there's something different about one that's just dropped.

Kristen Bell, best known for voicing Anna in Disney film Frozen, has this week launched her own line of affordable vegan baby products. The actress and her husband Dax Shepard have two daughters, five-year-old Lincoln and four-year-old Delta. The couple noticed a gap in the market for eco-conscious nappies, wipes, bath products and detergents and so developed what they describe as "premium baby products at non-premium prices." Their range, called Hello Bello, certainly lives up to that promise - their stuff retails at around a third of the price of comparable plant-based baby items. "A lot of people have to choose what’s good for their baby or what’s good for their budget, and we just generally didn’t think that’s fair," Kristen said. The range has been welcomed but one ethical choice has divided some parents. Hello Bello is being exclusively sold at WalMart in the states - a company with a murky track record when it comes to the treatment of its employees. Kristen has responded to the controversy in a comment on Instagram, saying she had "spent a ton of time educating myself on their practices." No word yet on whether the range will become available outside the US but we'd welcome any baby products that are a little easier on our pockets and the environment.