A new laundry detergent advertisement highlights the importance of child safety by asking people to spot the dangers in a picture of a child in their home.
There are 11 risks in the image and you are given five seconds to spot them because this is the amount of time it would take the child to reach one of the dangers.
The aim of the ad, produced by US laundry detergent brand Tide, is to show that people need to take care when storing their washing powder packs.
At the end, it draws extra attention to this particular hazard before urging the viewer to: “Keep them up. Keep them closed. Keep them safe.”
Check out the ad in full below…
https://www.youtube.com/watch?v=LtWSpGbh7AI
Video and top image via YouTube/Tide
