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28th November 2019
05:10pm GMT

via Toy World Mag[/caption]
According to Toy World Mag MGA Entertainment is taking steps to reduce waste created by the popular range of LOL Surprise toys.
MGA Entertainment’s CEO Isaac Larian recently told CNN Business his plans to make LOL Surprise more environmentally friendly;
"We are working on a brand-new biodegradable plastic for 2020. Soon all of MGA products and packaging will be recyclable. We all must do our part to save this beautiful planet for the next generation. It costs a few pennies more to do this. But it’s worth it."
As a parent I'm delighted to hear this as so many toys marketed at children are made from non recyclable or non biodegradable materials meaning that when they break they will inevitably end up in landfill.
MGA has already taken steps towards improving sustainability.
The company introduced an initiative in partnership with recycling company TerraCycle to cut down on the waste that comes from the packaging of the toys but they hope to extend this further next year by making the toys themselves biodegradable.Explore more on these topics: