Meet Millie-Belle Diamond, Instagram’s most popular baby

She's only 14-months-old, but Millie-Belle Diamond is already commanding up to $1,000 a day in fees via her Instagram account.  With 115,000 followers, the Sydney tot is the most followed baby on the image sharing site. Her popularity has since caught the eye of designer labels, who shower Millie-Belle in clothing in the hope that some of it will appear on her page. So how does a little lady in nappies achieve this kind of success? Millie-Belle's mum Schye Fox says she initially started the account to share fun images with family and friends. When a particularly cute image was shared, the family hit the bigtime: “They shared a pic of her in a cute little leopard-print bow and outfit and it went around the world. That photo is still being reposted today,” Fox told the Daily Telegraph. The family charge $250 per sponsored post, earning up to $600 for a half day modelling assignment.