Second Normal store set to open in Dublin due to major demand

Dublin is getting another NORMAL store

The launch marks the next milestone in the brand’s Irish growth journey, with a further three to five stores set to open nationwide within the next six months.

Following the hugely successful debut of its first Irish store in Dublin’s ILAC Centre last November, which saw a queue of customers stretch as far as the Spire in Dublin’s city centre, NORMAL is building on strong customer demand by bringing its distinctive treasure-hunt shopping experience to even more communities across the country.

Spanning 464m², the new store will open today and employ approximately 25 full-time staff and 15 part-time team members. The store represents a significant local investment and reinforces NORMAL’s long-term commitment to the Irish market.

Known for its maze-like layout and ever-changing product offering, NORMAL stocks 5,500 permanent products and introduces over 100 new items every week.

Shoppers can expect a curated mix of everyday essentials and trend-led favourites across beauty, personal care, household, and snacks, all at fixed, low prices.

NORMAL’s broad offering spans internationally recognised brands such as L’Oréal, Maybelline, Nivea, Gillette, Colgate, Garnier, Nescafé, Oreo, Vanish and Finish, alongside emerging international names and social media favourites. From cult Japanese haircare to trending beauty must-haves and global snacks, every visit promises new discoveries.

The Dublin Northside store is part of a wider Irish rollout, with Cork confirmed as the next major opening at Queen's Old Castle in Cork city, and additional locations planned across the country throughout 2026.