Penneys’ Late Late Toy Show 2026 collection has arrived

With that, Penneys is launching its annual Late Late Toy Show collection, helping families across the country to get ready, and cosy, for the festive favourite.

Now in its 11th year of partnership with RTÉ, this year's Fam-Jam range includes matching pyjamas for adults, children and furry family members, along with accessories designed to make Toy Show night extra memorable.

This year has a new festive print in a soft, cosy material, and come in both adults’ and kids’ sizes, starting from just €7. The collection also includes a pair of warm fluffy socks, blanket and owl plush toy.

This year, Penneys continues its support for children’s charities and will donate €100,000 to the RTÉ Toy Show Appeal with a further €50,000 to Children’s Health Foundation.

Since the partnership began in 2014, Penneys has donated over €800,000 to these important causes.

As part of its ongoing support, Penneys will also deliver special The Late Late Toy Show pyjamas to children spending Toy Show night in Children’s Health Ireland hospitals and urgent care centres at Crumlin, Temple Street, Tallaght and Connolly, helping bring a little extra comfort and festive cheer.

Speaking about this year's launch, Fionnuala O Leary, CEO at Children's Health Foundation said:

“We’re delighted to partner with Penneys again this year and so grateful for their generous €50,000 donation to support sick children and their families this Christmas. This support will make a real difference to children receiving care in Children’s Health Ireland hospitals and urgent care centres at Crumlin, Temple Street, Tallaght and Connolly.

“Christmas is such a magical time for families, but for children who must spend it in hospital, it can be a very different experience. It’s always so special to see the smiles on their faces when they receive their Toy Show pyjamas – a small gesture that can bring a little magic to their day. We’re incredibly thankful to Penneys for continuing to think of children in hospital and for helping Children’s Health Foundation to save a smile this Christmas”.

Fintan Costello, Head of Penneys Ireland and Northern Ireland, added: "We know what an exciting moment The Late Late Toy Show is in Christmas calendars, with families across Ireland coming together to watch this special programme. We’re really proud that our pyjamas are part of the tradition in so many homes.

“At Penneys, we also recognise that The Late Late Toy Show is about much more than entertainment. We hope that our €150,000 donation to RTE’s Toy Show Appeal and Children’s Health Foundation will support the incredible work being done for children and families across Ireland.

"One of the most special moments each year is delivering our pyjamas to children spending Toy Show night in hospital, hopefully bringing a little extra Christmas magic to those families.”

You can pick up this year's Late Late Toy Show ‘Fam-Jam’ collection from today in Penneys shops nationwide.