#Primania has taken over Boston, and finally America will get to experience our best kept fashion secret.
At 11 AM today, local time, the first ever Primark store is set to open its doors in Boston, to what will no doubt be absolute shopping mayhem as the opening of the popular budget fashion store has been much anticipated.
A digital window display has been counting down to D-Day at the Downtown Crossing location, which is well located in a busy area, a short walk from Boston Common. The new super-store is located on the corner of Summer and Washington Street, in the middle of busy, bustling Downtown Boston, and just across the street from other mega-names in fashion retail like Macey's, Gap and TK Maxx.
Primark, which opened its first doors on Dublin's Mary street in 1969, have no intention of stopping at Boston, and is already said to have plans in place to open stores in seven other cities across the American east-coast in the coming months.
