What did we just see?!
'Tis the season to be jolly, Elf-elf-elf-elf-elf-elf-elf-elf-elf.
Well, that's not how the song goes but if you've got kids in your house, it's very likely that you've been making the 'Elf on a Shelf' a regular part of your Christmas tradition.
Now, as we all know, these elves have a mind of their own and they tend to wander, but what you don't know is that some elves are a little bit mischevious; in fact, they're pretty filthy.
In the beloved Will Ferrell film, we learned that 'South Pole' elves can be a little bit 'different' and it seems like Dealz Ireland have managed to get themselves a rogue elf, based off their latest Facebook posts.
The same campaign can also be seen on the Poundland Twitter account. And while the retailer's social media team have assured everyone they definitely hadn't been hacked, some of these tweets will fill you with festive cheer.
https://twitter.com/Poundland/status/943826552634032130
Ho, ho... how the hell are they getting away with that?
Yeah, we're not going near that tree.
https://twitter.com/Poundland/status/942726417275654145
Bound to be popular.
Didn't hear about this one in the story of Christmas.
https://twitter.com/Poundland/status/942001610762354689
Definitely not official Star Wars memorabilia.
https://twitter.com/Poundland/status/941639281075990528
Weird. All sorts of weird.
https://twitter.com/Poundland/status/940189707190833154
He must have a good hand.
If you've got an Elf on the Shelf, consider the challenge to be raised.
https://twitter.com/Poundland/status/943451233775443968
