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09th Dec 2019

Roman Kemp to see biggest Instagram fee increase since leaving I’m A Celeb, reveals data

Hashtag money.

I’m A Celeb is finished for another year.

Last night, Jacqueline Jossa was crowned Queen of the Jungle. After three weeks of gruelling challenges, new friendships and a daily fight for food, the soap star came out on top.

Jacqueline was then closely followed by Andy Whyment in second place and Roman Kemp in third.

But now, as they bid farewell to the Australian jungle and get ready to head back to life in the UK, it’s going to be a busy couple of weeks for the stars of the show between TV appearances, interviews, events and coming to terms with their new pile of Instagram followers.


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A post shared by I’m A Celebrity… (@imacelebrity) on

According to AGY47, a digital marketing agency that specialises in organic search, paid search and conversion rate optimisation, they studied the social media accounts of all the campmates to see what kind of money the stars would be making off their profiles since leaving the villa – and the results are pretty fascinating.

Although Jacqueline Jossa won I’m A Celeb last night, surprisingly, she won’t have the biggest jump in cost for a sponsored post. Now charging £9,524.56, this is only £1,496.64 more than she was previously charging.


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A post shared by Jacqueline Osborne (@jacjossa) on

However, Roman Kemp on the other hand will see the biggest increase in fee. With an increase in almost half a million followers since entering the jungle, Roman’s fee will double to £3,237.01, a £2,131.71 increase.


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A post shared by Roman Kemp (@romankemp) on

Caitlyn Jenner, unsurprisingly still reigns as the I’m A Celeb star to make the most money from her social media platform. Irrespective of her time in the jungle, Caitlyn Jenner makes serious cash from doing a hashtag SP and now, she’ll make almost £2,000 more at £49,060.43 per Instagram post.

No wonder she was the most expensive celeb to ever walk into the jungle.


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A post shared by Caitlyn Jenner (@caitlynjenner) on

Other notable figure increases are Myles Stephenson and Nadine Coyle, both seeing an almost £1,000 increase in fee. Now they’re both able to charge £2,753.89.

We wouldn’t say no to any of that, no sir.

You can read the reaction to Jacqueline Jossa’s win here.