Snow White’s ‘disgusting’ fat-shaming advert gets slammed by parents

Advertising for the Snow White spin-off has caused some major upset online.

Body-positive advocate, Tess Holliday, took aim at the movie and its star, Chloe Moretz, on Twitter after she spotted a fat-shaming poster for the movie. The ad for the movie, entitled Red Shows and the 7 Dwarfs, showed a tall and cartoonishly thin Snow White standing alongside a shorter, curvier version of herself with a caption that read: “What if Snow White was no longer beautiful and the 7 Drwarfs not so short?”

How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly? ??@ChloeGMoretz pic.twitter.com/PVhgwluGTM

— Tess Holliday ? (@Tess_Holliday) May 30, 2017

Sharing the picture on Twitter, Tess called out actress Chloe Moretz, who is set to voice the lead character, saying: “How did this get approved by an entire marketing team? Why is it OK to tell young kids being fat = ugly?” The trailer for the movie isn’t much better, with a clip of Snow White undressing as the Dwarfs watch on eagerly, only to be shocked when she suddenly gains weights. The movie is being called a family-friendly adventure, however many mums are refusing to take their children to see it. Many took to Twitter to share their dissatisfaction with movie and it's advertising, saying it is not the message they want their children to learn.

This is some major BS-the majority of American women who are that size shouldnt take their kids or buy anything related to that project?

— BibaGirrrl (@BibaGirrrl) May 30, 2017

This is the epitome of what I don't want my kids to see......terrible.

— N Altieri (@4netnet) May 30, 2017