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22nd Jan 2022

A song from Disney’s new Encanto movie is already a bigger hit than ‘Let It Go’

Trine Jensen-Burke

If you have young children in your house – and a Disney+ subscription – chances are you are already humming this song to yourself on a daily basis.

Or hourly, in fact. Or, in my case, every second or every day it seems.

Disney’s new movie Encanto has taken the world by storm, and children across the globe are already singing along to most of the animated film’s new hits. And there is one song in particular which has everyone talking (and singing) – ironically – as the song is actually  titled: “We Don’t Talk About Bruno.”

The catchy soundtrack has now already surpassed Frozen’s Oscar-winning hit “Let It Go” as the biggest Billboard Hot 100 hit from Disney’s animated filmography, according to new tracking data.

We Don’t Talk About Bruno reached its new peak position of No. 4 on this week’s chart thanks to 29 million streams and 8,000 downloads sold. And those numbers helped it surpass Idina Menzel’s rendition of “Let It Go,” which reached No. 5 in April 2014.

In fact, the only other songs from animated Disney films to reach a top-five position on the chart are Peabo Bryson and Regina Belle’s Aladdin smash “A Whole New World,” which hit No. 1 in 1993, Elton John’s “Can You Feel the Love Tonight” from The Lion King (No. 4 in 1994), and Vanessa Williams’ Pocahontas soundtrack song “Colors of the Wind,” which also reached No. 4 in 1995.

The song We Don’t Talk About Bruno is ‘a gossip-esque song about Bruno Madrigal the rejected uncle of the Madrigal family – and one of three children born to Alma and Pedro Madrigal – whose gift for prophecy has left him estranged from the rest of his family; with the family members explaining in the movie why they ‘do not talk about Bruno.’