Supermarkets add security tags to baby formula as cost of living crisis deepens 1 month ago

Supermarkets add security tags to baby formula as cost of living crisis deepens

Just heartbreaking

As the cost of living crisis deepens, desperate parents have started resorting to stealing tubs of baby formula in order to be able to feed their infants.

And as a result of soaring supermarket prices, stores are now finding themselves having to add security tags to their baby milk tubs and formula containers, something they have never had to do before.

In the UK, supermarket chain Sainsbury's has already rolled out the measurement across several stores, with security tags added to its baby milk tubs and formula containers.

According to Netmums, these types of security tags are usually reserved for high-value products or regularly stolen items like toiletries, cheese and coffee, but were spotted last week in Sainsbury's on tubs of Aptamil follow-on milk, toddler milk, and organic, comfort and anti-reflux variations of the milk.

"I was shocked to see security tags on our baby formula," one astounded dad told the UK-based parenting website.

"It just shows how much the cost of living crisis is biting when items like this are being stolen on a regular basis."

Advertisement

'Just one of the security measures in place'

Following the story breaking on social media after parents spotted the newly added security tags, a spokesperson for Sainsbury's commented:

"This is just one of a range of security measures we have in place."

They added:

"And the decisions to tag some items will vary from store to store."

Have you spotted security tags on baby food products? Let us know in the comments