SuperValu crowned Ireland’s top supermarket

You can say that food is food but everyone has their preference when it comes to the weekly shop. It seems that the majority of Irish people head to SuperValu which has been crowned Ireland’s top supermarket chain. According to the Irish Independent, the retailer holds almost a quarter (24.6%) of the country’s grocery market in the 12 weeks leading up to November 8^th. The poll, conducted by Kantar Worldpanel, saw Tesco slip down into second with 24.1% (talk about a close call). Dunnes Stores came in third position (23.7%) with Lidl and Aldi taking just over 8% each. Speaking about the findings, Kantar director David Berry said: "This is the strongest growth rate recorded by SuperValu since August 2013, which the retailer has achieved by encouraging more repeat shopping trips.” He added: “The average consumer has visited the retailer on two additional occasions and spent an extra €16 over the past quarter when compared with last year.”