The reason parents shouldn’t ignore constant heartburn

Prevention and early detection can save lives

According to new Amárach research, a large majority of people (70%) would not be confident in recognising the early warning signs of oesophageal cancer.

Ireland's Oesophageal Cancer Fund published the research for its annual awareness month to raise awareness of the signs and symptoms of the cancer.

The charity aims to spread the message that prevention and early diagnosis are possible if people are aware of the symptoms of the specific cancer.

Over the past 25 years, the Oesophageal Cancer Fund (OCF) has helped change oesophageal cancer in Ireland from a diagnosis once considered a death sentence into a disease where prevention and early detection can greatly improve survival.

The organisation was founded in 2001 by Noelle Ryan and a group of friends following the death of a childhood friend, Lucilla Hyland, from oesophageal cancer.

OCF was established when there was almost no awareness of the disease, and diagnoses were made at an advanced stage when treatment options were limited and frequently palliative.

However, today Ireland is recognised internationally for its clinical management of oesophageal cancer and in associated scientific research. Now, survival rates have improved significantly over the past 25 years, with cure rates approximately doubled.

The new Amárach research shows that while over three-quarters of adults experience heartburn and most people feel confident treating it themselves, 70 per cent of people admit they wouldn't feel confident in recognising the early warning signs of oesophageal cancer.

Padraig Harrington, OCF patron and professional golfer, lost his father to oesophageal cancer over 20 years ago.

"My dad passed away from oesophageal cancer over 20 years ago. He was very fit and strong, so it came as a huge shock. On average, people wait around three months before seeking medical advice, and that delay can make a real difference.

"If you’re experiencing symptoms like difficulty swallowing food, persistent heartburn or hiccups, I would urge you to get them checked. At the very least, it can give you peace of mind. The Oesophageal Cancer Fund does fantastic work in raising awareness, as knowing the symptoms and acting early really can save lives."

Noelle Ryan, OCF's founder, said that while the progress over the past 25 years has been extraordinary, public awareness must continue to improve.

"When we started OCF, oesophageal cancer was rarely talked about, and many people were diagnosed too late. There is far more hope today, but this research shows we still need to help people understand the symptoms and that difficulty swallowing food or persistent heartburn should be checked out by a GP," she says.

February marks Oesophageal Awareness Month. As part of ongoing efforts to raise awareness of oesophageal cancer and its symptoms, OCF’s flagship fundraising and awareness campaign, the 25th Lollipop Day, will take place on February 27 and 28. Communities, schools, and businesses nationwide will raise funds in support of vital research, patient support, and education.