This Domestic Violence Advertisement Is Understated But Powerful

Advertisements are powerful things. They can make you laugh. They can make you cry. They can also make you talk. And that is the aim of this advertisement - part of the 'No More' campaign -shown during last night’s Super Bowl. It aims to highlight that domestic and sexual violence can come in many forms in the hope of spreading awareness about it and educating people about how to help. The short clip shows a text conversation between two friends, one of whom has decided to skip a party because her boyfriend is in “one of his moods.” https://www.youtube.com/watch?v=cy6gjkICKfk Via YouTube/NO MORE. The reaction to the ad has been largely positive and it undoubtedly delivers an incredibly important message that resonates with many women and men across the globe. Here are a few of the Twitter responses to it...

Not gonna lie though, that domestic violence ad gave me chills. So sad that some women are stuck in danger like that... #SB50 #NoMore

— Alex Waelde (@AlexWaelde) February 8, 2016

#SB50 props to #NoMore for bringing issue of domestic violence into the spotlight. Important reminder to look for signs and ask questions. — Gabrielle (@gabenotgabby) February 8, 2016

#NoMore Domestic Violence commercial, superb! ?

— Layshia Clarendon (@Layshiac) February 8, 2016

If you are affected by the issues in this story, you can find confidential information and support services online at Women’s Aid. Alternatively, you can call them on 1800 341 900.