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17th Aug 2023

Brown Thomas has officially opened its Christmas store

By Fiona Frawley

Holidays are coming…

The Brown Thomas Christmas Shop is officially open, 130 days before Christmas Day.

Eagle-eyed Christmas enthusiasts (or indeed, resistant Grinches) will note the festivities start at BT just a little earlier every year – last year’s launch was one day later, on the 18th of the month.

With summer being such a washout this year, the usual affronting arrival of the Christmas Shop in the middle of August somehow seems like less of an attack. The majority of us accepted summer was over at some stage in early July, and you’d be forgiven for actually looking forward to the return of fluffy socks, logs on the fire, and twinkling Christmas lights.

Don’t try and win us back now, Indian summer – we’ve already crossed over to the other side

As of today, Brown Thomas stores will be neatly stocked with lights, baubles, and decorations across three different themes: Timeless Treasures, Midnight Magic, and Vintage Noel. Whether it’s a tasteful Nordic-inspired setup or an all-out, 80s-style winter wonderland you’ve your heart set on, why not start browsing for your bits before the clocks have even gone back?

While many of us maintain that the launch of a Christmas shop before the schools are even back is bonkers, the BT buying team insists the launch is always a hit.

“There’s always a positive response when we open in August,” buyer Eva Cleere told Newstalk.

“We have customers who visit our stores, especially for it, as well as tourists who are eager to snap up pieces that they can bring home with them.

“We’ll be showcasing an endless choice of the most beautiful Christmas decorations.”

Are you ready to pack away the summer gúnas and get into the spirit of Christmas?


This article originally appeared on LovinDublin.